John Nese owns Galco’s Soda Pop Stop in Los Angeles. Some highlights from the 13 min video:
- This guy turned down Pepsi.
- He buys full run of some small mom and pop soda producers, you can only find them at Galco's.
- Give American choices and they'll try it! "Freedom of Choice"
- Plastic bottles only hold carbonation for 4 months, glass is the way to go.
- Cane sugar is much better than corn syrup.
- Reinforces the fact that big businesses want complete control.

WOW, talk about niche market. www.sodapopstop.com

via SethGodin

What a brilliant use of packaging to create something so much more than the product itself:

"I created this spaghetti packaging for a university project last year. The brief was to package one of 5 difficult items i.e. eggs, a rose, custard powder, spaghetti or marbles. I chose spaghetti. The spaghetti sits on a 3d model of the chrysler building that was modelled on CAD by my friend Ben Thorpe. And then modelled out of high density foam at uni. Creating a spaghetti model of the Chrysler building!"

Designed by Alex Creamer, a student at the University of Central Lancashire in the UK. Two more images after the jump.

Looks so Architectural. And a bit Mondrian-esque.
I bet it's deliciously fattening too!

The Rubix Cubewich contains cubes of pastrami, kielbasa, pork fat, salami, and two types of cheddar.