design is about cultural invention

Slide 44/44:
Here’s my challenge. Right now, put aside 100 hours over this summer. Do it right now, in your head. Put that time aside. 100 hours. 8 hours a week for the next 12 weeks. One hour a day, or one working day a week. It’s one summer out of your entire life, it’s nothing. Okay, you’ve got that 100 hours?
When you contribute, when you participate in culture, when you’re no longer solving problems, but inventing culture itself, that is when life starts getting interesting.