John Nese owns Galco’s Soda Pop Stop in Los Angeles. Some highlights from the 13 min video:
- This guy turned down Pepsi.
- He buys full run of some small mom and pop soda producers, you can only find them at Galco's.
- Give American choices and they'll try it! "Freedom of Choice"
- Plastic bottles only hold carbonation for 4 months, glass is the way to go.
- Cane sugar is much better than corn syrup.
- Reinforces the fact that big businesses want complete control.

WOW, talk about niche market. www.sodapopstop.com

via SethGodin